Post by anamika22707 on Feb 13, 2024 4:13:04 GMT -5
The Googles audience segments your data segments and custom segments you have even more audience targeting capabilities in Google Ads. Combined segment targeting Google Ads combined segments lets you put together an audience of people who match multiple audience targeting requirements. Plus a combined segment can contain a custom segment. The possibilities are endless For example you can create a combined segment of people who are Inmarket for athletic shoes OR inmarket for activewear AND luxury shoppers but NOT on my customer list OR website remarketing list Optimized targeting Finally optimized targeting is how you can leverage Googles machine learning to find new audiences.
Who are likely to help you meet your business goals. When you create a Discovery El Salvador Email List Display or YouTube campaign you will automatically be opted into optimized targeting at the ad group level. The purpose of optimized targeting is to let the algorithms do what they do best and find pockets of opportunity to get you a better CPA ROAS or whatever metric your bid strategy is optimized for ergo optimized targeting. Note that optimized targeting is used in Display Discovery and conversionfocused Video campaigns while its cousin audience expansion is used in reachfocused Video campaigns. Google Ads audience targeting cheat sheet.
And thats it Here is a summary of all of the Google Ads audience targeting options we covered in this post. google ads audience targeting cheat sheet Googles audience segments Detailed demographics Affinity segments Inmarket segments Life events Your data segments Website remarketing App remarketing YouTube remarketing Customer Match Similar segments Custom segments Search termbased Websitebased Appbased Other Combined segments Optimized targeting Audience expansion Use these customer segmentation models to help improve your audience targeting Jyll SaskinGales MEET THE AUTHOR Jyll Saskin Gales Jyll Saskin Gales is a digital marketing consultant coach and teacher. She worked at Google for years and is now a Marketing Mentor at The DMZ and Elevate.
Who are likely to help you meet your business goals. When you create a Discovery El Salvador Email List Display or YouTube campaign you will automatically be opted into optimized targeting at the ad group level. The purpose of optimized targeting is to let the algorithms do what they do best and find pockets of opportunity to get you a better CPA ROAS or whatever metric your bid strategy is optimized for ergo optimized targeting. Note that optimized targeting is used in Display Discovery and conversionfocused Video campaigns while its cousin audience expansion is used in reachfocused Video campaigns. Google Ads audience targeting cheat sheet.
And thats it Here is a summary of all of the Google Ads audience targeting options we covered in this post. google ads audience targeting cheat sheet Googles audience segments Detailed demographics Affinity segments Inmarket segments Life events Your data segments Website remarketing App remarketing YouTube remarketing Customer Match Similar segments Custom segments Search termbased Websitebased Appbased Other Combined segments Optimized targeting Audience expansion Use these customer segmentation models to help improve your audience targeting Jyll SaskinGales MEET THE AUTHOR Jyll Saskin Gales Jyll Saskin Gales is a digital marketing consultant coach and teacher. She worked at Google for years and is now a Marketing Mentor at The DMZ and Elevate.